Cystic Fibrosis – #InflaUnGlobo Viral Campaign
Cystic Fibrosis – #InflaUnGlobo Viral Campaign
Background:
Background:
Cystic fibrosis is a rare disease with no cure. However, there are medications that can extend patients’ lives. These were not subsidized by the Spanish public health system and were extremely expensive, making them inaccessible to many patients.
Goal:
The goal of this campaign was to raise awareness about the disease among the public, thereby putting pressure on the government to authorize the subsidy for this medication.
Goal:
The goal of this campaign was to raise awareness about the disease among the public, thereby putting pressure on the government to authorize the subsidy for this medication.
Solution:
A ‘challenge’ type campaign was proposed, where people had to record a video of themselves inflating and popping a balloon, and upload it to their social media with the hashtag #inflaunglobo (‘Blow a balloon’)
Solution:
A ‘challenge’ type campaign was proposed, where people had to record a video of themselves inflating and popping a balloon, and upload it to their social media with the hashtag #inflaunglobo (‘Blow a balloon’)
Result:
Result:
The campaign went viral and was shared by numerous celebrities, gaining mention in multiple television, radio, and press media outlets. The public pressure reached the government, and in a vote in the Senate of Spain, the inclusion of the medication in the list of subsidized drugs was approved.
