Rebel Girls: Online Advertising Campaigns

Background:

Rebel Girls had released the book ‘Goodnight Stories for Rebel Girls,’ featuring success stories of numerous women. Initially, the book was launched as a crowdfunding campaign on Kickstarter and achieved great success. However, they needed to boost sales rapidly and establish distribution channels in new markets.

Goal:

Increase sales and launch new distribution channels in new markets.

Goal:

Increase sales and launch new distribution channels in new markets.

Solution:

We crafted a series of advertising campaigns on Facebook and Instagram, not only promoting the book but also showcasing associated products to generate awareness. Additionally, we targeted new markets and diverse audience segments. Not all campaigns aimed for immediate sales; in many cases, our goal was to create viral content and enhance brand awareness.

Solution:

We crafted a series of advertising campaigns on Facebook and Instagram, not only promoting the book but also showcasing associated products to generate awareness. Additionally, we targeted new markets and diverse audience segments. Not all campaigns aimed for immediate sales; in many cases, our goal was to create viral content and enhance brand awareness.

Result:

Awareness of the book surged dramatically in the targeted markets, sparking numerous online discussions. Publishing houses from various countries decided to release the book and secure exclusive distribution rights.